Built for Your Users
I work to deeply understand your users, ensuring every design decision aligns with their needs and behaviors. This approach creates experiences that resonate and engage, making your product indispensable.
Designed for Seamless Build
I collaborate with engineering early in the design process to ensure feasibility and avoid roadblocks. My final designs are thoroughly documented, and I work closely with engineers to achieve high-quality builds and smooth launches.
Test, Learn, Repeat
I believe in rapid iteration, refining designs through continuous feedback and testing. This process uncovers the root of the problem, leading to effective solutions that evolve with your product.
Aligning Vision and Product
I collaborate closely with you to translate your vision into focused product objectives. By aligning on the problem to solve, we ensure the product stays focused and impactful.
Running a startup is full of
uncertainty. Serif Labs bring
clarity to your product design.
“Amelia elevated Hearth’s design strategy by incorporating user research directly into our iteration cycles. Her designs provided a clear, cohesive vision while also establishing a solid foundation for our engineers, helping them accelerate development and deliver a product that resonates with users.”
“Amelia has been a huge asset to FullyRamped and is one of the greatest designers I've ever worked with. It's rare to work with someone like her.”
“Working with Amelia was an absolute game-changer for our project. Her ability to collaborate across functions ensured seamless execution even under intense time constraints. Thanks to Amelia's expertise and dedication, we achieved outstanding results. I highly recommend her UX design studio for any project in need of innovation and excellence.”
“Amelia is hands down one of the best I've ever worked with! Amelia was able to decipher and translate what was needed into clear product strategy and requirements that the entire cross functional team could align on. Any project is in good hands with Amelia at the helm, and any company culture would benefit greatly with her addition.”
“Amelia developed a deep understanding of our unique requirements quickly, effectively connecting our technical roadmap with overarching business objectives. She excelled in collaborating with our engineering team, fostering a deep appreciation for user-centric perspectives. Her strategic insights in developing our user research strategy were invaluable.”
Consistency and Cross-Platform Experience with Fortnite: Gaming Design Principles
Fortnite conquered the world by delivering seamless, consistent gameplay across every device—your digital product can too. Prioritize cross-platform UX consistency to meet users wherever they are, eliminating friction and boosting engagement.
Player Agency and Customization in The Sims and Red Dead Redemption: Gaming Design Principles
Great UX taps into our natural desire for agency and creativity—it's why building a dream life in The Sims feels personal. Embracing customization and meaningful choices in your product can similarly spark emotional connection and user loyalty.
