Meet Your product Designer

Hi, I’m Amelia. I’ve spent over 8 years building my skills at a variety of tech companies before founding Serif Labs to pursue product design full time. I have worn a lot of hats over the years - consultant, software engineer, product manager, UX designer, researcher - and each of these has prepared me to dive head first into your team, ramp up quickly, and seek out the places to have impact immediately.

I believe identifying and understanding your user is the most important thing any startup can do. This is critical to your business, which is why I often start engagements asking about user research. My work as a product manager and a UX designer balances as a user researcher in many ways, and I often spend time teaching teams how to build user research into their regular business rhythm.