design ・ strategy ・ product・
design ・ strategy ・ product・
design ・ strategy ・ product・
design ・ strategy ・ product・
Serif Labs transforms visionary ideas into user-focused designs that drive growth.
Serif Labs helps founders
turn big ideas into user-friendly
products that drive growth and
deliver real impact.
250
500
750
1,000
2,000+
Face-to-face hours with clients
1
3
5
7
9+
Years of industry experience
5
20
40
50
76
Thriving home office plants
Founder & Lead Product Designer
Founded a design studio offering fractional design and product services. Serif specializes in transforming product concepts into intuitive user experiences, offering UX/UI design, product strategy, user research systems, product-led growth, and analytics
Product Manager
Senior leader at a Series A start-up focused on optimizing email productivity. Owned go-to-market strategy and long-term roadmap for product-led growth features. Led a sprint team of designers, engineers, PMs, and product marketers
Product Manager
Full-stack PM for all purchasing user journeys on YouTube and Google Play. Researched, pitched, and built zero-to-one features, as well as optimized and grew well-established products. Specifically focused on improving the checkout experience of paid products at Google
Technical Consultant & Engineer
Customer-facing role delivering custom integrations for enterprise resource planning (ERP) software in retail and public sector verticals. Responsibilities included customer interviews, requirements gathering, system design, and software development.
MBA
Electives emphasizing product management and strategy
MS, Engineering Sciences
Coursework focused on user experience, human-centered design, and data science & visualization
BS, Operations Research & Engineering
Honors diploma, cum laude, minor in Information Science
Consistency and Cross-Platform Experience with Fortnite: Gaming Design Principles
Fortnite conquered the world by delivering seamless, consistent gameplay across every device—your digital product can too. Prioritize cross-platform UX consistency to meet users wherever they are, eliminating friction and boosting engagement.
Player Agency and Customization in The Sims and Red Dead Redemption: Gaming Design Principles
Great UX taps into our natural desire for agency and creativity—it's why building a dream life in The Sims feels personal. Embracing customization and meaningful choices in your product can similarly spark emotional connection and user loyalty.
