Product for Startup UX & Product Teams | Serif Labs

Consistency and Cross-Platform Experience with Fortnite: Gaming Design Principles

Fortnite’s cross-platform experience offers lessons for SaaS startups. Learn how to design seamless UX across mobile, web, and desktop.

Player Agency and Customization in The Sims and Red Dead Redemption: Gaming Design Principles

Design flexible, consistent products by learning from The Sims and Fortnite. UX strategies to empower SaaS users and improve cross-platform experiences.

Bringing Users Back in Candy Crush and Farmville: Gaming Design Principles

Learn how games like Candy Crush and Farmville drive retention. UX strategies to keep users engaged in early-stage SaaS products.

Gamifying Motivation in Overwatch & Fortnite: Gaming Design Principles

Learn how Overwatch and Fortnite use motivation loops. UX strategies to build engaging SaaS products for early-stage startups.

The "One More Turn" Effect in Civilization to Instagram and Duolingo: Gaming Design Principles

Explore the "One More Turn" effect in UX design, from gaming to apps like Instagram and Duolingo. Insights for early-stage SaaS startups.

Clear Information Architecture from Overwatch to Amazon: Gaming Design Principles

Learn how game design principles from Overwatch to Amazon improve startup UX. Build products with clearer information architecture.

Seamless Onboarding in Civilization to Slack: Gaming Design Principles

Discover how onboarding lessons from Civilization and Slack can boost SaaS product adoption. UX insights for early-stage startups.

How to Ask the Right Questions and Build Products People Actually Want

Learn how to ask better questions and discover what users really need. Product discovery insights for early-stage SaaS teams.

Mastering User Onboarding: How to Keep Users Hooked

Learn how to design onboarding experiences that hook users early. UX strategies for early-stage SaaS startups.